Genstar Capital Portfolio Company, Axia Health Management, Acquires My ePHIT
4/19/2006
For additional information:Genstar CapitalChris Tofalli(914) 834-4334ctofalli@gencap.comAcquisition of Internet-based health improvement company marks Axia’s fifth acquisitionSAN FRANCISCO — April 19, 2006 — Private equity firm Genstar Capital, LLC today announced that portfolio company, Axia Health Management, a national leader in preventive healthcare, completed its acquisition of My ePHIT, an online prevention and wellness company. The transaction closed March 31, 2006, and is effective immediately.Based in Salt Lake City, Utah, My ePHIT (Personal Health Improvement Training) utilizes the latest, most innovative web-technology to develop highly customized and personalized health improvement training programs that take into consideration an individual’s unique goals, lifestyle and personal situations. My ePHIT’s comprehensive online solution provides consumers with a clearly articulated health improvement plan, motivational coaching support, and an incentive tailored for each participant.“With web-based My ePHIT, Axia now can offer its health plan and employer customers an integrated and expanded suite of wellness and prevention programs,” said Robert Weltman, managing director of Genstar Capital. “We look forward to working with Ben Lytle, Hugh Lytle, and the rest of the Axia management team to continue to realize their vision of creating the world’s first integrated wellness and prevention company.”In November 2004, drawing on its expertise in the life sciences and business services domains, Genstar Capital, along with private equity firm, Nautic Partners, LLC, partnered with healthcare industry leader, Ben Lytle, to establish Axia Health Management as a new population health management company. “The acquisition of My ePHIT represents the next strategic step in achieving Axia’s plan of building a company capable of providing a full suite of wellness and prevention services to its health plan and employer customers,” said Ben Lytle, Axia’s chief executive officer. “The support of our private equity partners, Genstar Capital and Nautic Partners, has been critical to the execution of our vision.”Since Genstar’s initial investment, Axia has acquired five companies specializing in high-yield interventions and health management programs that prevent or reduce the risk of disease or injury. In addition to My ePHIT, these strategic acquisitions include HealthCare Dimensions, a provider of fitness-oriented prevention programs such as the SilverSneakers exercise program for older adults; American WholeHealth Networks, a provider of integrative medicine and complementary and alternative medicine services; Harris HealthTrends, a leading provider of personalized health management services; and QuitNet.com, a leading web-based smoking cessation program.About Genstar Capital, LLCBased in San Francisco, Genstar Capital (www.gencap.com) is a private equity investment firm that makes leveraged investments in quality middle-market companies. Genstar Capital works in partnership with management to transform its portfolio companies into industry-leading businesses. With more than $900 million of committed capital under management and significant experience investing in businesses, Genstar focuses on selected segments of the life sciences, business services, and industrial technology sectors.About Axia Health ManagementAxia Health Management is a leading national provider of preventive health programs which help individuals make lifestyle changes to improve their health and reduce the risk of disability and disease. Axia uses a multi-faceted approach to engage individuals into programs using a national field staff of behavior change professionals, community-based venues, telephone outreach and Web-based tools. Axia’s suite of programs include the SilverSneakers Fitness program for older adults, the QuitNet smoking cessation program, the PRIME fitness program, and the WholeHealth network of alternative health providers.About My ePHITFounded in 1999, My ePHIT is a privately held corporation that services health care companies, employer groups, TPA and benefit firms, and marketing organizations including Health Care Services Corporation, PacifiCare, Coventry Health Care, CNIC Health Solutions, Keenan and Associates, J.C. Penney, Saint Alphonsus Regional Medical Center, AMISYS and Synertech Health System Solutions. My ePHIT currently has nearly 15 million authorized users nationwide.###